are they talking to me?

Remember that whole thing about being called to live in an upside-down fashion, as part of a kingdom in which the first are last and the least are greatest? This is from the back of a popular CD featuring worship music:
"an incredible collection of 30 of the best praise and worhsip songs perfomed by today's top Christian artists. . ."
Hmmm. First. Last. Least. Greatest. Marketing like this seems to pimp the world's values, assuming they are our own.